top of page

SPPG asks the right questions,
in the right way.

We provide clients with actionable insights into what consumers think, need and want; turning data into meaningful results that can be easily communicated and acted upon effectively to make important strategic business decisions. SPPG has been providing full-service, custom-designed marketing research services ranging from questionnaire design and implementation to focus group recruitment and facility rental since 1981.

Whether it’s assessing customer satisfaction, brand and image awareness, market analysis, or political polling, we provide qualitative research (traditional in-person and virtual focus groups and in-depth interviews) and quantitative research (telephone, online and mail surveys) to identify and measure attitudes, perceptions, opportunities, and customer satisfaction.


SPPG is committed to providing quality research services and adheres to the highest ethical standards. SPPG is an active member of the Insights Association (formerly the Marketing Research Association and the Council of American Survey Research Organizations) and the American Marketing Association (AMA).


Why choose the Greater Des Moines market for your upcoming research study?

  • Current Des Moines metro area population is 552,000 (2021)

  • #1 Best Place to Live in the Midwest for High Salaries and Low Cost of Living (The Ascent, 2021)

  • Top Ten Best: #7 place to live in the U.S. (U.S. News & World Report, 2021)

  • Top Ten Best: #4 Rising Star City for Tech Jobs (CompTIA, 2021)

  • #2 Safest Place to Live  (U.S. News & World Report, 2021)

  • #11 Most Affordable City to Buy a Home  (Forbes Advisor, 2021)

Get to know the services we provide. 

bottom of page