What We Do
Keep Iowa Beautiful
Keep Iowa Beautiful is a nonprofit organization committed to enhancing the economic health and cultural vitality of Iowa’s communities. With the support of sponsors, donors, and partners, Keep Iowa Beautiful manages and coordinates programs that provide financing and resources for community improvement initiatives; educational opportunities to share information on sustainability; volunteer efforts and events; and scholarships and awards to encourage growth and knowledge in relevant fields.
SPPG + Essman Research (SPPG + ER) staff works closely with Keep Iowa Beautiful staff to coordinate programming, secure grant funding, market and promote the organization, and manage communications. Since the start of this partnership in 2019, our team has redesigned the Keep Iowa Beautiful website, implemented a structured, strategic social media plan, and transitioned the newsletter from a quarterly print publication to a monthly online publication. Additionally, we have overseen the coordination of Keep Iowa Beautiful programs and initiatives, including Pick-Up Iowa, Hometown Pride, Paint Iowa Beautiful, the Keep Iowa Beautiful Annual Photography Contest, and more. Our grant writing staff at SPPG + ER works to ensure the organization is taking advantage of all relevant funding opportunities and works with Keep Iowa Beautiful staff to draft and deliver grant applications.
We have also made great strides in developing and expanding Keep Iowa Beautiful membership, including developing, executing, and analyzing a statewide assessment of community needs, developing a volunteer recruitment toolkit, and improving methods of communication. Keep Iowa Beautiful now boasts over 50 member communities statewide.
"Keep Iowa Beautiful engaged SPPG + Essman Research to help build our organization for the challenges of the new decade. An area of particular emphasis for KIB is working with Iowa’s cities and towns across all Iowa to build stronger relationships. SPPG + ER has proven to be an excellent partner in this effort. They have extensive experience working with Iowa communities and they are comfortable working communities of all sizes. On a professional level, I have known and worked with SPPG for over 20 years. The team at SPPG + ER is top-notch professional, competent, and extremely talented.
I strongly recommend SPPG + Essman Research for your marketing, communications, and outreach work."
- Kevin Techau, Executive Director of Keep Iowa Beautiful