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SPPG is an equal opportunity employer. SPPG’s policy to assure employment and promotional opportunities are

available to qualified employees and applicants for employment without regard to race, religion, color, national origin,

physical or mental disability, age, gender, marital status, sexual orientation, gender identity, pregnancy, genetic

information or any other legally protected characteristic.

Market Research Director

Posted April 6, 2022


At SPPG, our practice understands the power and capacity that comes with information, education, and awareness. We are seeking an experienced Market Research Director to lead and execute market research projects. This highly consultative role works in partnership with a team and conducts all phases of research,

providing strategic input to support SPPG clients. Our clients include both for profit and non-profit businesses, government entities, associations, and non-partisan policy initiatives. This pivotal role in our organization gathers the critical information needed to tell a compelling story leading to specific, actionable recommendations which create positive change important to communities and community members.


  • Manage the research project lifecycle of multiple custom-designed market research projects.

  • Day-to-day client management including internal project-related meetings and all client communication.

  • Serve as a senior team member by providing leadership and communications support to the President.

  • Lead and collaborate with the project team to facilitate focus groups and in depth interviews, write questionnaires, analyze quantitative and qualitative data, and write clear and actionable report summaries and recommendations.

  • Oversee internal project team members who are responsible for online survey programs, facilitating data collection/qualitative fieldwork and monitoring sample quotas, coordinating with vendors, programming and proofing data tables, conducting advanced analytics, and preparing client reports.

  • Develop strong client and vendor relationships and identify new business opportunities.

  • Monitor project budgets, work plans, profitability, as well as project and billing schedules.


To perform the job successfully, an individual should demonstrate the following


  • Strong project and time management skills to manage multiple projects simultaneously.

  • Exercise critical thinking by understanding and responding to complex questions from clients, leading the development of research projects, as well as delivering userfriendly data reports.

  • Broad understanding of qualitative and quantitative research methodologies.

  • Excellent written and verbal communication skills.

  • Entrepreneurial attitude and a desire to learn and grow within the role.

  • A team player who would enjoy being part of a small research team and committed to working hard in order to help it grow.

  • Be willing to learn new and innovative techniques and incorporate them into the research.

  • Proficiency in Microsoft Word, PowerPoint, and Excel.



A minimum of 5 years of market research supplier side experience.


Bachelor’s degree in a Social Science (psychology, sociology, etc.), Marketing, Marketing Research, Business, or data-related field of study (statistics, data analysis, mathematics).




If you’re looking for an exciting challenge to advance your career in the heart of the Midwest, and value

creativity and next-level thinking, please submit a statement of interest and resume to Kasi Krehbiel at